Secrets to Success

Those of you who have spent any time around me, or on the phone with me, or reading my blog have heard me get a little preachy when it comes to Social Media and its marketing capabilities. Especially now, when the economy is giving us “the gift” of more time to plan, organize and market our businesses, I’d like to help you get some great exposure for the hard work that you do. For FREE!Lately, I’ve been busy. Yahoo! In the last week, I’ve been invited to give a workshop to a parenting group in Ontario, I’ve been interviewed for a mini-documentary about my Mom Biz Coach business for a London, ON radio station, and I’ve been asked to contribute an article I’ve written and to consider collaborating with a phenomenal group of women coaches. In fact, I’m thrilled to have just received another invitation to be interviewed by a talk show hostess this morning.How did all this happen? I didn’t cold call anyone. I didn’t take out a large print ad in the local magazines and newspapers. I didn’t pay for specialized SEO for my websites. I didn’t pay for a booth at a networking event. I didn’t send out a press release to anyone. In fact, I didn’t pay for anything and I was probably wearing my pajamas in the comfort of my own home when my marketing was working for me. And rather than “pushing” my marketing message out to the world, I’m “attracting” an audience who is interested in what I do.So what is Social Media? The easiest way for me to think about it is to compare it to a Chamber of Commerce or a small business networking group (like BNI). All of us entrepreneurs know that marketing is important, but we seldom choose to allocate large portions of our budget to it. Instead, we often choose the “free” marketing route of appearing at various business networking events, introducing ourselves to other small business owners, exchanging business cards, and giving and asking for referrals.I did this for the first two or three years of my business. But then, when I moved across the border to Windsor, and had no babysitters for these morning Chamber/BNI meetings, I started seeing just how much these “free marketing” opportunities were costing me in time and headaches. As a mom of three kids aged six and under, attending a weekly 7am coffee at the local chapter of BNI simply doesn’t work. So how can we mom business owners effectively network, give and get referrals, and in general get the world “buzzing” about our businesses?Enter Social Media! You may also have heard some other terms associated with it, like Social Networking, Social Marketing, Viral Marketing, etc.Here’s the skinny:Social Media is a fast, professional, easy and effective way to market your business. And in my own humble opinion, it beats using the traditional methods (print ads, radio ads, tv ads, booths at tradeshows, etc.) since it is 1) free and 2) working for you when you’re not even awake!Some examples of Social Media I’m using are LinkedIn, Facebook, twitter and my wordpress.com blog. There are countless others out there, but I’m going to focus on the ones I use. Each of these sites allows me to set up an account for free. I create a profile of my business (including my bio/resume sometimes, or my background and interests, or my expertise on a certain topic), upload a professional photo of myself, and include links to all my other sites (websites, blogs, LinkedIn, Facebook and twitter accounts).All of these media allow me to build my online network by making connections (LinkedIn), inviting more friends (Facebook), increasing my followers and the people I follow (twitter), and offering an RSS/subscription service (blogs). Just as you would build your professional network via business card exchanges, referrals, attending networking events, etc., you build your community of people you are interested in and who are interested in you. Unlike traditional networking and marketing, you don’t have to hire a babysitter, dry clean your suit, and spend time commuting to and from your home or office. In fact, I do most of my social networking just two or three minutes at a time with at least one child on my lap. As a coach, I’m in the services business. I don’t have a product (other than myself) to sell (yet!). My intention when I market my business is to get people to know, like and trust me. People like to buy from people they know, like and trust. Of course, you can use Social Media platforms to socialize with friends and family, but the reason I use it for business is because I find the online business community to be extremely approachable. I am able to introduce myself and be introduced to others by typing a quick message like, “Hi! I love your work. Look forward to learning from you!” In very little time, I usually get a message back. There: a virtual handshake that’s informal, yet powerful. And if this new contact is interested in learning more about me, s/he can do so via my profile, which in turn links them to my websites, blogs and other Social Media platforms. After reading about me in these platforms, a potential client is pre-qualified to do business with me since I explain how I work, what I offer and what I charge on my website. So you see, I can end up with a pre-qualified sales lead as a result of typing 11 words and hitting send. How easy is that?And it can be even easier. Since most Social Networking platforms (like LinkedIn, Facebook and twitter) allow all of my friends/connections to see who I’m connected to and to read my posts, I often get messages from people who are “friends of my friends” who I never contacted directly. This passing of information continues to spread, like a virus (hence the term “viral marketing”) to all of my friends, then to their friends, and so on. And it travels fast!So this is where I’ll end my first installation about Social Media and why you should be using it to promote your business. I hope you’ll take a peak at some of the options out there. I’ll go into greater depth about how it works (including some examples) and offer some resources for more information in the next two issues of my ezine. If you have questions, please ask. I’m excited to help you grow your business

Women continue to open businesses in the U.S. at twice the rate of men. So why don’t they have million dollar bank accounts that reflect their hard work? According to the Center for Women’s Business Research, there are 10.4 million women-owned U.S. businesses. What people aren’t talking about is that women-owned businesses aren’t doing all that well. According to the Women Presidents’ Organization (comprised of women whose businesses annually gross over $2 million):

* About 43% of all women-owned businesses have revenue of $10,000 or less per year.

* Over 70% have revenue of less than $50,000.

* Only 3% have revenue of over $1 million (compared with 6% of men-owned firms).

Today’s entrepreneurial woman wants control over whom she works for, what she does, how she spends her time, and how much money she makes. Most of all, she wants to know that what she is doing is making a difference in the world. So why aren’t women-owned businesses more successful? Often the barriers to business success for women are self-imposed.

What Women Do Wrong

1. They dismiss their intuition. They dismiss their inner knowing. They don’t take their intuition seriously. That’s not hard to do when today’s business culture scoffs at women’s intuition, makes fun of their intuitive knowing, and pooh-poohs intuitive insight. Intuition is not a hunch, a suspicion, or a guess. Intuitive knowing is deep, sure, and trustworthy. Know this!

2. They wait for approval and permission. Women have the hardest time with this. Instead of making a decision for themselves, they look to others for approval and permission before making business decisions. Wake up! You do not need anyone’s permission to do anything. Men know this much better than women do.

3. They think something is wrong with them. When something goes wrong in their businesses, men focus on the business itself, looking for things they can change, correct, and fix. For women, however, it’s just the opposite. When something goes wrong in their businesses, women look for things they can change about themselves. 4. They think other people know best. Often their inner voicewhat I like to call a woman’s Inner Samuraiis giving them a clear indication of what is for their highest good and greatest well-being. Yet, because that inner voice conflicts with the advice and information they are getting from the outer world (often from those around them), they discount their inner voice in favor of another’s voice.

What You Can Do Right

1. Look outward for support. Look inward for guidance. Surround yourself with those who support your business vision and daily business activities. Go inward for guidance. Tap into your Inner Samurai. Understand that no one knows you as well as you know yourself. What other people think is best for you and your business is only an opinionperhaps a well-informed opinion, but an opinion, nonetheless.

2. Say yes. This is one of the hardest words for women to say. Women like to keep their options open, check everything out, and test the waters before taking action. Stop hesitating. Say yes. Move ahead. You don’t have to know how something is going to turn out before saying yes. Just say yes. You can handle whatever comes up. You can even change your mind.

3. Stop with all the positive thoughts and affirmations. Being positive and saying affirmations are not enough. You have to back those positive thoughts with focused, definitive action in the direction of what you most want to be, do, and have in your business. Fortune favors the bold.

4. Cultivate relationships. Women are naturals at building relationships and connecting to others. Connect, certainly, with other businessmen. However, be intentional about cultivating relationships with other businesswomen. Forget what they say about women being catty. Sure, some are. Most aren’t. Those are the ones you will intuitively be drawn to. Connect with them to build strong, mutually beneficial business relationships.

Women have been opening businesses at twice the rate of men for many years now. However, they have not been as successful at bringing in the big bucks as men. That’s because they try to run their businesses the same way that their male counterparts do from the head down.

Women, on the other-hand, do better when they build and run their businesses from the inside out and from the heart up, firmly connected to their Inner Samurai. Running your business this way means that you are in control of your financial future, you can have the life you’ve always dreamed of, and you can be in the best place of allmaking a real difference in the world.

Women continue to open businesses in the U.S. at twice the rate of men. So why don’t they have million dollar bank accounts that reflect their hard work?

According to the Center for Women’s Business Research, there are 10.4 million women-owned U.S. businesses. What people aren’t talking about is that women-owned businesses aren’t doing all that well. According to the Women Presidents’ Organization (comprised of women whose businesses annually gross over $2 million):

• About 43% of all women-owned businesses have revenue of $10,000 or less per year.

• Over 70% have revenue of less than $50,000.

• Only 3% have revenue of over $1 million (compared with 6% of men-owned firms).

Today’s entrepreneurial woman wants control over whom she works for, what she does, how she spends her time, and how much money she makes. Most of all, she wants to know that what she is doing is making a difference in the world. So why aren’t women-owned businesses more successful? Often the barriers to business success for women are self-imposed.

What Women Do Wrong

1. They dismiss their intuition. They dismiss their inner knowing. They don’t take their intuition seriously. That’s not hard to do when today’s business culture scoffs at women’s intuition, makes fun of their intuitive knowing, and pooh-poohs intuitive insight. Intuition is not a hunch, a suspicion, or a guess. Intuitive knowing is deep, sure, and trustworthy. Know this!

2. They wait for approval and permission. Women have the hardest time with this. Instead of making a decision for themselves, they look to others for approval and permission before making business decisions. Wake up! You do not need anyone’s permission to do anything. Men know this much better than women do.

3. They think something is wrong with them. When something goes wrong in their businesses, men focus on the business itself, looking for things they can change, correct, and fix. For women, however, it’s just the opposite. When something goes wrong in their businesses, women look for things they can change about themselves.

4. They think other people know best. Often their inner voice—what I like to call a woman’s Inner Samurai—is giving them a clear indication of what is for their highest good and greatest well-being. Yet, because that inner voice conflicts with the advice and information they are getting from the outer world (often from those around them), they discount their inner voice in favor of another’s voice.

What You Can Do Right

1. Look outward for support. Look inward for guidance. Surround yourself with those who support your business vision and daily business activities. Go inward for guidance. Tap into your Inner Samurai. Understand that no one knows you as well as you know yourself. What other people think is best for you and your business is only an opinion—perhaps a well-informed opinion, but an opinion, nonetheless.

2. Say yes. This is one of the hardest words for women to say. Women like to keep their options open, check everything out, and test the waters before taking action. Stop hesitating. Say yes. Move ahead. You don’t have to know how something is going to turn out before saying yes. Just say yes. You can handle whatever comes up. You can even change your mind.

3. Stop with all the positive thoughts and affirmations. Being positive and saying affirmations are not enough. You have to back those positive thoughts with focused, definitive action in the direction of what you most want to be, do, and have in your business. Fortune favors the bold.

4. Cultivate relationships. Women are naturals at building relationships and connecting to others. Connect, certainly, with other businessmen. However, be intentional about cultivating relationships with other businesswomen. Forget what they say about women being catty. Sure, some are. Most aren’t. Those are the ones you will intuitively be drawn to. Connect with them to build strong, mutually beneficial business relationships.

Women have been opening businesses at twice the rate of men for many years now. However, they have not been as successful at bringing in the big bucks as men. That’s because they try to run their businesses the same way that their male counterparts do—from the head down.

Women, on the other-hand, do better when they build and run their businesses from the inside out and from the heart up, firmly connected to their Inner Samurai. Running your business this way means that you are in control of your financial future, you can have the life you’ve always dreamed of, and you can be in the best place of all—making a real difference in the world.